Using Soundation, producers can create beats of their own in minutes and share them easily. Producers have built careers making beats, and through online marketplaces, they can sell these beats to others. No matter the stage, Soundation delivers the same quality user experience and support needed.īeatmaking has developed into a cultural phenomenon, made popular by producers in the most popular music genre in the world, hip-hop. Beginning producers find learning tools to achieve a professional sound from the get-go, while more experienced producers take advantage of collaboration tools with other producers, to sketch out their beats or songs together. Users can then share their beats with friends or collaborate with other users in the Soundation community.īeatmaker works with creatives at any stage of their musical journey. After upload, samples can be manipulated and beats edited to reflect a producer’s unique sound. Soundation’s Beatmaker is filled with premade and royalty-free beats, drumkits, and samples compiled by professional producers, but also allows users to upload their own sounds and samples and start from scratch. Collaborators can access, join, and collaborate in real-time by clicking a link,” says Adam Hasslert, CEO of Soundation. “We want to bring beatmaking to the internet for real, and make it accessible for everyone. As a real-time collaborative DAW for music creation via web browser, Soundation lets creatives experiment and innovate music production together. Every element is graphically connected through a graphic that features two interconnected rectangles at 45° angles, which are said to “signal precision.Stockholm-based Soundation has just unleashed the most creative, social, and easy-to-use way to make beats together online, Beatmaker. This helped Kurppa Hosk better understand the service’s users and design a visual identity that better resonates with current and better appeals to future users.”Īccording to Kurppa Hosk, the design overhaul looks to better communicate Soundation’s ambitions “to facilitate musical creativity around the world” and achieve consistency across all touchpoints. “Subsequently, the reorganisation of tools helps to declutter and organise the sophisticated service. Soundation and Kurppa Hosk worked together to perform a thorough user analysis and “prioritise the service’s tools according to popularity,” the agency explains. We strived to create an expression that is relevant without becoming too confined to the category.” “Its dynamic composition – based on a simple mathematical angle 45°– makes it easy to change, adjust and develop. The new designs use “strong and clear elements that are both contemporary and timeless,” says the agency, which chose the primary typeface Suisse Intl and secondary typeface Suisse Intl Mono. With an ever-growing demographic of young and ambitious producers using the service, Kurppa Hosk was brought in to create a new visual identity "that really speaks to the young and creative target group, but most importantly, that motivates them to follow through with their passion." Soundation was created nearly ten years ago, aiming to offer a powerful and high-quality online music production service for new-coming producers.
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